Richard Hsu on Creating Videos to Promote Your Law Practice - LMA Tech 2013 Replay
What should my company be aware of when launching a new website?
PeopleLinx Social Business Roundtable: Insights from Morgan Stanley, Prudential, Dell, JDSupra, and More
Gene Grabowski on Trade Associations
Trademark Series: Matching your commercial strategy
Trademark Series: Building a global brand
Survey: Firms With Blogs Grow Revenue Faster
How GCs Use Social Media to Hire Law Firms
Andrea Weckerle on CiviliNation
Law Prof: I May File Law School Ethics Charges
Discipline For Law School Deans?
The FCC’s revised rules for telemarketers and text marketers, taking effect in October, could signal a big shift in how companies direct market, posits Julie O’Neill, a Morrison & Foerster attorney specializing in privacy...more
As an advertising tactic, most companies utilize various social media platforms to foster connections with their target markets. It is certainly not unusual for a company to have its own Facebook or Twitter account. ...more
Pinterest is a pinboard-style content-sharing website where users can post photos and other content, share images and comment on each other’s content. Its rapid success—it is reported to have more than 50 million users—has...more
It is easy to forget that social media is really a form of advertising, and therefore, subject to federal and state laws and regulations, as well as industry guidelines. In contrast to traditional advertising, which involves...more
Companies are looking for online interaction with customers, a solid presence on social media, and other dynamic ways to connect with potential consumers. Often, this means campaigns and their websites will rely on some form...more
Julia Child Foundation Whips Up Lawsuit Against Williams-Sonoma -
Williams-Sonoma illegally used the name and likeness of the late Julia Child more than 100 times in advertising, marketing, and promotional materials...more
Paying attention to content strategy within an organization is more important than most managers probably think.
The fact is: The consumption of information through social and other “new” media is on the rise....more
It’s often said that imitation is the sincerest form of flattery. But when it comes to running an online marketing campaign or social media site, imitating (or straight-up copying) other peoples’ content can be the quickest...more
After the settlement approved by the US District Court of Northern California obliging Facebook to pay $20 million for putting users’ names and faces in “Sponsored Story” ads without their permission and without paying them,...more
As long as we have sold stuff, we’ve used images or stories to help sell them. As Calvin Coolidge of all people once said in one of his rare Don Draper moments - “Advertising ministers to the spiritual side of...more
There are three things a social media website operator or digital marketer probably hates to hear most before launching an online ad campaign: 1. Can you make this go viral?; 2. How many likes/tweets can you get?; and 3. Did...more
“The best way for lawyers to leverage the work of a virtual assistant is in the area of marketing.”
I see a disturbing number of lawyers who struggle with spending time and money on marketing their firm. Either they...more
In This Issue:
- Social Media And The Employment Relationship
- Wage And Hour Considerations
- Discrimination Laws
- Protected Activity Laws
- Applicant Screening...more
It’s time to get scientific about LinkedIn.
Many marketers, maybe you included, think that the LinkedIn platform hasn’t reached the point where it should be measured by the same standards as “traditional” marketing...more
A report released by Forrester Research showing more people than ever are using social media to find websites has been garnering a lot of attention among marketers. For lovers of social networks, the data confirms what they...more
In This Issue:
Regulatory Updates -
SEC Proposes Money Market Reform; SEC Eases Ban on General Solicitation and General Advertising in Certain Private Placements; SEC and CFTC Adopt Joint Rules to Address...more
It’s a common situation in every marketing department. You have a great piece of content, you email it to all employees and ask them to share it on LinkedIn, and then…what happens next? Once it leaves your hands you’re pretty...more
Social media is one of the fastest growing tools businesses use to employ marketing tactics in a timely and cost effective manner. ...more
Back in January of this year I attended the New Media Expo (NMX) in Las Vegas. During this three day event I heard a lot of great speakers, but one stood out from the crowd – Jay Baer....more
When it comes to LinkedIn, there are four kinds of people: Rockstars, Resumators, Rolodexers, and Reactors....more
Initially I wanted to thank all of you who have taken time to provide me with feedback on what types of topics and guests you would like to hear on the podcast. ...more
The New Belle of the Ball -
For years, LinkedIn played the poor stepchild to flashier consumer social sites like Facebook and Twitter. Millions of people signed up for LinkedIn, but mostly they used it to find...more
LIKE IT? TWEET IT? PIN IT? Online advertising is becoming more critical to marketing departments and brand owners everywhere. Using Facebook, Twitter, Pinterest and other social media avenues to promote brands is a seismic...more
“Which button do I push on LinkedIn for business development?” The chief marketing officer of a major law firm described to me fielding this question recently.
Originally published in The National Law Journal on May...more
June 6 (Bloomberg) -- Kevin O'Keefe, founder of the social media company LexBlog, talks with Sarah Kopit about who's blogging in the AmLaw 200 law firms and how those firms are turning blogs into revenue.