Professional Development

News & Analysis as of

Do You Deserve Business Development Training?

The days of paternalistic law firms maintaining client-less lawyers at their longtime compensation levels (or at all) is over....more

Use Your Leverage: You Have the Building Blocks of a Webinar Program and Probably Don’t Even Know It

It's smart marketing sense to funnel all of your firm’s outreach and content production into different types of webinar series. Here's why....more

If you’re a jerk to employees, they’ll remember

I always have the belief that I try to treat people the way that I wanted to be treated. However, when someone stabs me in the back, all bets are off. So anyone who maybe had a problem with me when I worked with him probably...more

Business Development Not-to-Do #3: Establish and Reinforce Your Expertise

In a buyer's market, your expertise and experience becomes the entry fee, not the winning bid....more

The Inside Story: In Networking 2.0, Know Your End Game

To be successful at networking, you know what you're in it for. You need ... well ... a strategy....more

For Lawyers in the Job Market: Know How to Capture Your Passion & Tell Your Story...

Three tips to more effectively tell your story as you look for new career opportunities....more

Networking Done Right - 9 Simple Steps for Lawyers

Nine ways for lawyers to perfect their approach to networking, by Society 54's Kazia Howard....more

No, *Really* Make Your Next Webinar About Your Clients...

The narrative format is what makes us human – and being human is what cuts through the noise....more

5 Ways a Law Firm Network Can Make Your Firm More Successful

Law firm networks understand that relationships are the lifeblood of their organization. Lindsay Griffiths of ILN with more....more

The Legal Marketing Process: 3 Key Phases of Marketing [Chart]

Law firm leaders interested in a succinct description of the marketing, business development and client development functions of the firm might be interested in this graph courtesy of Group Dewey Consulting....more

The Bright Line Between Lawyer Marketing and Sales

Successful marketing gives you a willing person to sell to, but you still have to make the sale....more

Dishing on the Importance of Good Client Care

Chew on this: Society 54's Morgan Lewis shows why client service matters to your law firm's bottom line....more

"Dear Fourth Year" - Lessons of an In-House Lawyer

Anthony Greco, Senior Corporate Counsel, writes a letter to himself as a fourth year wondering if his next career move is to go in-house. ...more

LMA P3cast: Outside Counsel Guidelines [Audio]

In this latest episode of P3Cast, the Godfather of P3 Toby Brown (chief practice management officer, Perkins Coie LLP), Chip Cherry (consultant, The Pennsy Group LTD Consulting Services) and Pratik Patel (vice president of...more

Court Reporting: An Under-Marketed Profession (Updated 2017)

It’s clear why we need doctors, dentists, teachers, and researchers. But what about the professions that don’t get the spotlight? What about the jobs that require amazing mental processing skills that are often overlooked...more

Business Development Not-to-Do #2: Focus on the Legal Department

Stop viewing companies through the narrow keyhole of the Legal Dept. Do this instead....more

Supporting Gender Diversity in the Legal Profession: Carly Alameda’s WISE Perspective

I want to see this group of women on the cutting edge of the evolving legal marketplace, coming up with new ideas and models for how law firms deliver better value to in-house counsel....more

5 Reasons Your Business Development Isn’t Working – And How You Can Fix It

Get more work” is not a business plan. It’s not even a meaningful goal....more

Be Yourself

If we all were the same, the world would be a boring place. This is a favorite saying of mine. And it's true. There always are "in" jobs and professions. I am sure most of us think of the tech space as in and seem impressed...more

7 Reasons Networking is Dead - Or Should Be...

Networking is dead. It's been dead a long time. Thank goodness all I've ever really needed to be successful were my connections....more

Desperately Seeking HPLs: Lateral Recruiting as Law Firm Growth Strategy

The market is ripe for lateral acquisitions—law firms just need to be listening for where the opportunities may lie....more

Checklist: How to Create a Successful Editorial Schedule

Editorial schedules are so much more than lists of writing assignments with due dates. Here's the simplest way to create yours....more

Back to Basics: Who Should Interview Your Clients for Feedback and How?

Most experts agree the most effective method of seeking client feedback is through face-to-face conversations at the client’s place of business. However, there are times and circumstances when different methods, like...more

Business Development Not-to-Do #1: Pursue Individual Companies

One in a series of business development tips for lawyers, steering away from unproductive efforts and focusing on action items that actually make a difference....more

Things Lawyers Do - An In-House Client's Perspective...

A call to a law firms for better client service by Matt Fawcett, senior VP, general counsel for multinational data storage and management company NetApp....more

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