News & Analysis as of

Professional Development

Lawyers, How Well Do You Know Your Clients' Business? Here's Why It Matters...

by JD Supra Perspectives on

How can we think that anything is more important to a lawyer’s professional reputation than being responsive and knowing the client’s business?...more

Content Marketing Strategy for Lawyers: Provide Value, Build Relationships

by JD Supra Perspectives on

When it comes to content marketing by lawyers, focus on what matters most....more

If Content is King, Repurposing Content is Queen Bee

by ON24 on

Content from an hour-long webinar can easily become a 20-minute TED-style talk, a five-minute webinar teaser, and a two-minute video clip....more

Business Development Not-to-Do #5: Live In the Past

by JD Supra Perspectives on

Clients in mature industries experience the same increased competition, price pressure, and shrinking margins as you do. ...more

Client Feedback is a Gift. How Do You Say Thanks?

by Wicker Park Group on

When clients take the time to offer feedback, they give their lawyers and firms a gift. It is the gift of their time—a gift demonstrating they care about the relationship. But with that gift comes great responsibility....more

Legal Whiteboard Ceasing Publication

by William Henderson on

On April 30th, The Legal Whiteboard will cease publication. During our 5+ years of operations, we generated some very good content, focusing on facts, trends and ideas affecting the legal industry. We made the ABA LawBlawg...more

How to Get Paid to Learn

Q&A with James Clear, who gets paid to learn. His writing on the hidden forces that shape our habits using them to maximize performance is read by over one million people per month....more

Host a Dynamic Thought Leadership Conversation, Not a Talking Slide Deck

by ON24 on

Sometimes true thought leadership is talking less and listening more....more

On the Fast Track: How Logan Maley Has Quickly Risen to Lead Procore’s Legal Department

Logan Maley, associate general counsel for Procore Technologies, explains one aspect of her job as the lead lawyer for the construction software company: “One of my jobs is to see the iceberg miles away, so that we can chart...more

A Primer on the Art and Science of Law Firm Business Development

by JD Supra Perspectives on

There’s a simple distinction between marketing and business development....more

How to Host a Successful Law Firm Press Event in 5 Easy Steps

by ON24 on

Here’s an idea: use your webinar platform to host a live press event. It’s easy!...more

Business Development Not-to-Do #4: Build Relationships With Suspects

by JD Supra Perspectives on

Relationships have no inherent business value, only applied value. ...more

Lessons of March Madness as Applied to the Real World

by Fraser Trebilcock on

Cabulous plays, amazing game-ending shots, stifling defense, dominating offense, collaborative teamwork. We have just observed another installment of March Madness. Whether you are a die-hard sports fan, a casual...more

Pi-Shaped Professionals: A Model for Business Development Success

by JD Supra Perspectives on

For most attorneys, business development success depends upon how well you manage three factors....more

Client Q&A: How Law Firm Baker Donelson Uses Webinars to Cover the Distance

by ON24 on

Q&A with Jeff Hirka about Baker Donelson's successful use of webinars as a key marketing tool to build connections between attorneys and clients/prospects....more

5 Ways to Help Your Blog Posts Stand Apart

by JD Supra Perspectives on

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. ...more

Make It Easy

by Wicker Park Group on

At the beginning of 2015, I was given the great opportunity to become a strategic partner with the Wicker Park Group, the preeminent firm focused on client feedback in the legal industry today. At our first meeting, I asked...more

Stop It With “Innovation,” Already

by JD Supra Perspectives on

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

Content Marketing is a Numbers Game: 3 Ways to Use Webinars to Increase Your Odds

by ON24 on

How to use a single webinar to share several pieces of relevant, pre-existing content and accelerate the client journey....more

10 Tips on How to Transform Into a Great Lawyer

by JD Supra Perspectives on

Good lawyers try to deliver; great lawyers deliver....more

How to Run a Successful Law Firm Press Event from Conception to Execution - The Inside Story

by JD Supra Perspectives on

An inside look at what it takes to run a successful, spur-of-the-moment law firm press conference....more

If you cook the food, you should have a say in how the groceries are picked

by Ary Rosenbaum on

If there is one famous quote that’s landed me in trouble, it’s one from my favorite football coach Bill Parcells. Parcells was coaching the New England Patriots and he wasn’t getting along with the new owner Robert Kraft...more

Do You Deserve Business Development Training?

by JD Supra Perspectives on

The days of paternalistic law firms maintaining client-less lawyers at their longtime compensation levels (or at all) is over....more

Use Your Leverage: You Have the Building Blocks of a Webinar Program and Probably Don’t Even Know It

by ON24 on

It's smart marketing sense to funnel all of your firm’s outreach and content production into different types of webinar series. Here's why....more

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