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Professional Development

How (And Why) to Personalize Your Lawyer-Client Connections

by JD Supra Perspectives on

Getting to know the personal interests, concerns, and desires of the people for whom you do legal work is essential. ...more

Content Quick Tip - Marketers, Use This Easy Process to Help a Blocked Writer

by JD Supra Perspectives on

A 40-second content strategy tip: For marketers and biz dev folks in law firms looking to support attorneys in their thought leadership, here's a quick and easy way to get the writing done with someone who wants to author a...more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

by JD Supra Perspectives on

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

Client Q&A: Rich Cohen

by Wicker Park Group on

Interview With Rich Cohen, President and General Counsel - Corporate Creations - Corporate Creations is the third largest provider of registered agent and compliance services nationwide for Fortune 1000 companies,...more

A Content Quick Tip - Use This Easy Way to Help Readers Get Your Point Up Front

by JD Supra Perspectives on

For most of us, writing is a process of discovering our thoughts. Typically that means we stop once we realize the point - and that's not good for our readers. Here is JD Supra's Adrian Lurssen with a quick content marketing...more

12 O’clock High-Episode 46: Publishing to Increase Your Business Leadership Brand

by Thomas Fox on

How does book publishing enhance your business leadership skills? How do you move from technical competence as a leader to providing strategic insight? Why is it important both inside your company and in your industry for a...more

Law Firm Content Strategy: Take Your Presentations Beyond Lectures Into Engaging Narratives

by ON24 on

How to to develop a loyal following with your content....more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

by JD Supra Perspectives on

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

by JD Supra Perspectives on

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

Lawyers, Are You Effectively Climbing the Social Media Tree? [Infographic]

by JD Supra Perspectives on

Here's what the social media climb looks like for professional services marketing and how the right approach can make it possible for you (and your team) to move from stuck to motivated and energized....more

An Unexpected Gift at an Unexpected Time

by Wicker Park Group on

If you are like me, most weeks you find and save an article or two about legal marketing and business development. This past week, while sifting through the stack, I was reminded of a scene from the movie Finding Forrester....more

An Adult’s Form of Parallel Play for Life?

One of the phrases that came to mind this past Memorial Day weekend — while reflecting on the passing of my mother a few short months ago — is: Parallel Play....more

Five Signs Your Law Firm Needs New Energy

by Hayse LLC on

Law firms that lack energy dim their prospects for the future. Too often law firms pass over the issue of their own vibrancy (whether by a failure of recognition or simple indifference) and plod along without taking...more

5 Ways Your Digital Content Levels the Geographic Playing Field (That You Should Be Doing Now)

by ON24 on

All five make a difference and your firm is probably only doing one of these. ...more

"Be an Intrapreneur" - Inspiration for Legal Marketers from Josh Kubicki's P3 Keynote

by JD Supra Perspectives on

Inspiration and takeaways from this year's P3 keynote by Seyfarth's Josh Kubicki....more

[Event] The 2017 Accountant Liability Seminar: When The Chips Are Down - June 22nd, Waltham, MA

by LeClairRyan on

Most businesses would consider accounting to be a routine game, numbers, the same old same old – like a deck of cards. You know the suits; the high cards and the low ones. But when the dealer suddenly changes hands – will it...more

A Case Study in Using Content to Grow Your Practice - Write Stuff Q&A

by JD Supra Perspectives on

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing. This is a powerful presentation for any lawyers interested in using their...more

7 Things Your Associates Would Change About Your Firm

by JD Supra Perspectives on

If your associates had the chance, they'd probably change a lot about your firm....more

Business Development Not-to-Do #7: Pursue a "Yes"

by JD Supra Perspectives on

Your biggest competitor, with an estimated 30% market share, is "no decision."...more

Why Leadership Visits Should be a Commercial for the Firm

by Wicker Park Group on

For the last decade, we have worked with firms to launch, lead, develop and support client feedback interviews. And in almost every firm, the managing partner or chair is either already conducting relationship visits or...more

Google Analytics & Your Law Firm's Website - 5 Ways to Make Better Decisions Today

by JD Supra Perspectives on

There's a difference between installing Google Analytics and actually reviewing the data and using it to make better decisions. Here's how to get started....more

How to Talk to a Boomer - Smith Debnam

MAYBE BOOMERS’ MUSIC WAS BETTER THAN TODAY’S MUSIC, but our clothes were ridiculous. We were self-centered libertines in youth, we cannot multitask, and we have a fetish for the telephone. Now we run the company. Until us...more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

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