LinkedIn.com has introduced a special type of Company page they are calling Showcase pages, where organizations with multiple services, products and brands can concentrate on a single product line and aggregate its own...more
Facebook has more than 1.26 billion users (as of October 2013) so we will assume that you already have a Facebook profile. The question really becomes how you use Facebook.
Is it an activity that is strictly personal...more
We think Twitter is a powerful tool. It makes us mad when we go to conferences or listen to panels and hear how “ineffective” Twitter is at helping with networking.
Twitter is a realistic, easy-to-use, and effective...more
Are you on LinkedIn? You should be. Set aside some time to fill out a profile and get a headshot to include on your page. You want to make sure you have a good headshot, one that looks professional if you want to be...more
In This Issue:
- Networking Nightmares
- Tips for Smart Posting
- Connect with Respect
- Excerpt from Over Sharing Online Can Cost You Your Job ... and More:
For better or worse, social networks...more
One of the best things to do on a regular basis is to look outside the legal profession to find a fresh perspective on things, anything from operations to HR practices and certainly business development. Gay Gaddis,...more
As a social business specialist at PeopleLinx, I’m asked by my clients every day: “What other tips do you have to help me reach my goals faster?” LinkedIn Groups is my go-to answer. If you’re not leveraging Groups, you should...more
I’m regularly invited to speak at meetings where various members of law firm affiliate networks have gathered. Sometimes these are regional meetings attended by the member firms’ key relationship partners and the topics are...more
Today on the JDBlogger Podcast I interview John Corcoran. John produces the weekly podcast Smart Business Revolution which he uses to teach entrepreneurs strategies and tactics to grow their business. John is also a...more
Charisma. Webster defines it as: a special magnetic charm or appeal. Some think you either have it or you don’t. I believe it’s a skill you can hone, because it’s more about how we treat people than anything else. Inc...more
The new landscape for lawyers -
Cozen O’Connor Chief Marketing Officer Lisa Haas knew the firm’s attorneys needed help with LinkedIn....more
“What happens if I don’t clean my room?” my son, Taylor, recently asked me.
Originally posted in The National Law Journal on July 29, 2013...more
Actually, they all fall under the general umbrella of “direct sales.” Historically, direct selling only involved direct person-to-person sales, often door-to-door. In the 1950’s companies such as Amway, Shaklee and Mary Kay...more
The past few years have been difficult in the legal profession, and many lawyers have been given the mandate to build their book of business… and FAST. Some lawyers got into action and started learning best practices and...more
I work with lawyers every day that ask me… “How in the world am I going to find the time to focus on business development?”...more
I get this question from attorneys A LOT. While my official answer has always been “Don’t connect with people you don’t know,” I still find guilt creeping in and causing me to “Accept” invitations from people I have never...more
I’ve never met anyone who aspires to be a sleazy salesperson. The issue for some attorneys, however, is that they are afraid to sell/promote/talk about generally their services AT ALL for fear of that is how they will be...more
Networking… I hate that term. It conjures up images of “working a room”… smiling, shaking hands and collecting business cards. Business cards that end up on your desk under a pile of papers or left in your suit pocket only to...more
When it comes to LinkedIn, there are four kinds of people: Rockstars, Resumators, Rolodexers, and Reactors....more
One of the under-utilized cross selling marketing tools can be found walking past your office door on a daily basis: Your partners.
We all remember the scene: Alec Baldwin’s blistering, expletive-laden monologue to a team of tired sales reps demanding that they Always Be Closing, followed by lots of whining about weak leads and ineffective tools....more
Building your best network on LinkedIn is not about quantity, it is about quality.
As the lead Social Business Specialist here at PeopleLinx, I am always asked questions about best practices for network building and...more
I was recently invited to present at a law firm retreat on the topic of closing skills, presumably in the hopes that my remarks would magically transform reluctant partners into willing rainmakers. As the partner in charge...more
Conversation Starters You Can Use to Nail Networking -
One of the most common questions I get from clients is, "How do I break the ice without using a cliche statement about the weather?"
While small talk and...more
Conferences and other networking events should be a time to shine. A time to mingle and MAKE CONNECTIONS!
But all too often, insecurities and bad habits rear their ugly heads, ruining any chance for people to take...more