Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the large-scale deployment of...more
11/11/2016
/ Advertising ,
Bluetooth ,
Data Collection ,
Geolocation ,
Mobile Apps ,
Mobile Devices ,
Privacy Concerns ,
Retail Market ,
Retailers ,
Technology ,
Tracking Systems