Advertising

New Guidance Issued on Social Media Use for Alcohol Beverage Companies

by Cary Greene | Davis Wright Tremaine LLP on 5/21/2013

On Monday, the Alcohol & Tobacco Tax & Trade Bureau (“TTB”) released new guidance on the use of social media by alcohol beverage companies. The Industry Circular explicitly equates “social media” with “advertising,” and...more

The Drugstore Cowboy And Compliance

by Thomas Fox on 5/20/2013

One does not have to look very far in the business world to come across the phrase “Know Your Customer.” A company certainly needs to know if an entity that it may sell products or provide services to will pay for those...more

Advertising News & Analysis - May 16, 2013

by Maggie Grace, Jeffrey D. Knowles, Amy Ralph Mudge, Gregory J. Sater, Randal M. Shaheen | Venable LLP on 5/20/2013

In this issue: - FTC vs. POM Wonderful: Scorched Earth Approach Burns Other Marketers - “New” Claims: There are Rules for Reboots - FTC Calls Stakeholders Together for Roundtable on Mobile...more

Advertising Law -- May 16, 2013

by Manatt, Phelps & Phillips, LLP on 5/17/2013

In This Issue: Linda Goldstein to Provide Insight on FTC’s Dot Com Dislosure Guidance at Upcoming Bloomberg BNA Webinar; “All Natural” False Ad Suits Continue, Stalled; Wake Up! FDA Considers Caffeinated Foods;...more

Uncomfortable Medical Advertisements

by Steve Baird | Winthrop & Weinstine, P.A. on 5/17/2013

The colonoscopy has been the butt of jokes among medical procedures for a long time, but it is actually no laughing matter, as the Minnesota Department of Health’s Sage Scopes graphic billboard campaign reveals...more

Energy Drink Regulatory Update: Monster Sues City of San Francisco in Federal Court, City Fires Back in California State Court

by Fuerst Ittleman David & Joseph, PL on 5/16/2013

The FDA announced that it is conducting an investigation into the use of caffeine in foods and beverages. Since the FDA’s announcement, the energy drink industry has continued to receive significant media attention. On May 6,...more

FTC Rules that “Randomized Clinical Trial” Evidence is Necessary to Support Advertising Claims for Juice Beverage and Related...

by J. Michael Keyes, Suzan Onel | K&L Gates LLP on 5/15/2013

I. Introduction - If you represent food and beverage manufacturers who advertise their products, you will want to be familiar with In the Matter of POM Wonderful LLC, a recent decision by the Federal Trade Commission...more

Advertising News & Analysis - May 9, 2013

by Allyson Baker, Edward Boyle, Suzanne Fay Garwood, Jeffrey D. Knowles, Randall Miller, Amy Ralph Mudge, Jonathan L. Pompan, Michael Rivera | Venable LLP on 5/13/2013

In this issue: - Product Demonstrations Deliver Reward…and Risk - Sometimes the Claim is in the Eye of the Beholder - Viacom v. YouTube Decision Maintains DMCA Safe Harbor for Video Site - TCPA...more

JCPenney: One ad worth a thousand apologies?

by Martha Engel | Winthrop & Weinstine, P.A. on 5/10/2013

When I hear “JCPenney,” I think of trips to the mall with my mom, annual Christmas catalogs the size of a brick filled with a toy section that kept me occupied and quiet for at least thirty minutes, and my prom dress. Nothing...more

Advertising Law -- May 09, 2013

by Manatt, Phelps & Phillips, LLP on 5/9/2013

Harsh Criticism for Ad Industry Over DNT - The advertising industry faced harsh criticism at a hearing held by Sen. Jay Rockefeller (D-W.V.). He addressed the implementation of a federal Do Not Track program and...more

Rapala Billboard Ads Continue to Engage

by Steve Baird | Winthrop & Weinstine, P.A. on 5/7/2013

It’s that time of year again. The fishing opener in Minnesota is upon us this coming Saturday, so Rapala is sporting its new billboard advertisement....more

Advertising Law -- May 03, 2013

by Manatt, Phelps & Phillips, LLP on 5/6/2013

Manatt and ERA to Lead Teleseminar on Compliance with FTC’s New Dot Com Disclosure Guides - The Federal Trade Commission’s long-awaited changes to its “Dot Com Disclosures” set forth a number of new directives,...more

Advertising News & Analysis - May 2, 2013

by Gary D. Hailey, Jeffrey D. Knowles, Amy Ralph Mudge, Randal M. Shaheen | Venable LLP on 5/6/2013

In this issue: - NY Court Finds Name-Dropping Remains Protected in Art and Music - FTC Announces Staff Report on Mail or Telephone Order Merchandise Rule - FTC Solicits Comments on Proposed Changes to...more

Vanity Ads and Client Focus

by Group Dewey Consulting on 5/3/2013

I am not a fan of vanity ads for lawyers who serve Fortune 1000 clients. They perpetuate the image of egotistical, narcissistic and self important attorneys, the vast majority of whom are not. Who wants to engage a...more

Franchising Newsletter – April 2013

by Kathy Dalton, Murray Deakin, Sam Jackson, J. Michael Keyes, Michaela Moloney, Sylvia Ng, Chris Nikou, Anna Trist | K&L Gates LLP on 5/2/2013

Overview - There have been several franchising developments since our last update in February. This edition discusses: - minimising the risks when marketing through social media - comments from...more

Tune Up Sign 10: Excessive Sponsorships

by Group Dewey Consulting on 5/1/2013

You receive frequent requests for sponsorships or advertising opportunities which are primarily granted based upon who has requested the sponsorship (attorney or client). What does this indicate?...more

Ninth Circuit Raises the Stakes in California Anti-SLAPP Motions

by Robert A. Bleicher | Carr, McClellan, Ingersoll, Thompson & Horn -... on 4/30/2013

On April 17, 2013, the Ninth Circuit issued an important anti-SLAPP decision in Makaeff v. Trump University, LLC, No. 11-55016 that raises the bar for parties seeking to defeat a California anti-SLAPP motion in District...more

Minnesota Supreme Court Affirms That Foreclosing Parties Must Record Mortgage Assignments Prior To Initiating Foreclosure By...

by BuckleySandler LLP on 4/29/2013

On April 17, the Minnesota Supreme Court affirmed an intermediate appellate court ruling that held (i) a strict compliance standard applies to Minnesota’s foreclosure by advertisement process, and (ii) a foreclosure by...more

Home

Legal News

Find a Lawyer

Browse Subjects

Subscribe

Pro Services

For Reporters

New Guidance Issued on Social Media Use for Alcohol Beverage Companies

The Drugstore Cowboy And Compliance

Advertising News & Analysis - May 16, 2013

Advertising Law -- May 16, 2013

Uncomfortable Medical Advertisements

Energy Drink Regulatory Update: Monster Sues City of San Francisco in Federal Court, City Fires Back in California State Court

FTC Rules that “Randomized Clinical Trial” Evidence is Necessary to Support Advertising Claims for Juice Beverage and Related...

Advertising News & Analysis - May 9, 2013

JCPenney: One ad worth a thousand apologies?

Advertising Law -- May 09, 2013

Rapala Billboard Ads Continue to Engage

Advertising Law -- May 03, 2013

Advertising News & Analysis - May 2, 2013

Vanity Ads and Client Focus

Franchising Newsletter – April 2013

Tune Up Sign 10: Excessive Sponsorships

Ninth Circuit Raises the Stakes in California Anti-SLAPP Motions

Minnesota Supreme Court Affirms That Foreclosing Parties Must Record Mortgage Assignments Prior To Initiating Foreclosure By...

Advertising News & Analysis - April 25, 2013

Advertising News & Analysis - April 18, 2013

Advertising Law - Apr 25, 2013

Failure to Comply with Minnesota's Statutory Requirements in Foreclosure by Advertisement Costs Lender

SAG-AFTRA Board Approves Commercials Contracts

Earth Matters - April 2013: Update on Federal Trade Commission Guides for Green Marketing

FTC Dot Com Disclosure Update: What's New for 2013

Expand Your Reach