Omnicom's Lawyer: Inside the Publicis-Omnicom Merger
JOBS Act Implementation Regulations
PODCAST - Inside Law - Public Policy Issues in 2013
Social Media Law Report - Who Owns Your LinkedIn Account, FTC Guidance on Social Ads, More...
Corporate Law Report: U.S. Manufacturing, Social Media, Online Endorsements, Hart Scott Rodino, More
James Patterson is the world’s highest-paid author, and one of the most prolific. But he got his start in the advertising world. Brian Williams called him “A latter-day Don Draper who rose all the way to the top of...more
As part of existing FDA postmarketing reporting requirements, manufacturers, packers, and distributors that are FDA applicants or that act on behalf of FDA applicants (for simplicity, “Applicants”) are required to submit all...more
In this issue:
- Avoid Brand Fumbles When Marketing During Championships
- It Always Pays to Disclose Connections
- Caution is the Name of the Game When a Claim is a Brand...more
High-Profile Mistake Could Cost Data Brokers:
Could a recent marketing error by OfficeMax impact the entire data-driven marketing industry?
The company sent a mailer addressed to “Mike Seay, Daughter Killed in...more
On Friday, the Supreme Court granted the certiorari petition of Pom Wonderful in its Lanham Act false advertising case against Coca-Cola. Pom Wonderful LLC v. Coca Cola Co., 679 F.3d 1170 (9th Cir. 2012), cert granted, ___...more
On January 9, 2014, the Third Circuit Court of Appeals again held that an insurance policy issued to class action defendants did not provide coverage for a claim brought under the Telephone Consumer Protection Act (TCPA)....more
It’s easy to make a sports car look good. Or a vacation on a white sand beach. But what about things that the average person hates to buy? Watch the commercial below and let’s reconvene in 90 seconds...more
Last week the German Federal Supreme Court (FSC) finally released its full decision, with reasons, in the Gameforge “Runes of Magic” litigation. The court had already made its decision on 17 July 2013 (file no.: I ZR 34/12)....more
FINRA has released its annual letter highlighting its areas of focus. Quite a number of the priorities reflect market changes, and reflect FINRA’s focus on developments post-JOBS Act. For example, the letter notes that...more
‘Tis the Season for billboard ads like this, sorry Nancy.
Anyway, it reminded me of a very early post of mine on touch trademarks, here on DuetsBlog.
That early blog post noted Diageo’s federally-registered...more
The Better Business Bureau (“BBB”) and the Direct Marketing Association (“DMA”) are in charge of enforcing the ad industry’s Self Regulatory Principles for Online Behavioral Advertising (“OBA Principles”), which regulate the...more
Canada’s long awaited anti-spam law (CASL) comes into force as of July 1, 2014. CASL takes the approach of forbidding almost all unsolicited commercial electronic messages (CEMs) and generally speaking, requires intended...more
Maybe my memory is worsening with each year, but I have to admit that I do not recall “Black Friday” existing as a child. I know that I didn’t have school and I know that a lot of adults had the day off. I’m certain that...more
In this issue:
- A Little Free Advice on Quality "Sale" Disclaimers
- What are the Odds? CARU Takes Aim at Boy Scout Sweeps
- What Happens When Marketers Ignore NAD?
- Upcoming Events
Operators of Internet websites and online services, online applications or mobile applications (online media) will be prohibited from targeting minors with advertisements for goods that a minor cannot legally purchase and...more
FINRA recently expressed concerns about broker-dealers who advertise “free” or “no fee” services for retail brokerage accounts and individual retirement accounts (IRAs). FINRA Rule 2210 requires that broker-dealers’...more
New technologies enable marketers to collect and analyze more — and more specific— data than ever before. Marketers can track consumers across the internet and mobile applications, and can deliver advertising based on...more
C May Now Be For Celery or Carrots -
Thanks to a deal brokered by First Lady Michelle Obama and her Partnership for a Healthier America, Sesame Street characters will soon appear in the produce department.
I am pleased to present to you DLA Piper’s “Doing Business in Japan” Guide.
Japan is the world’s third largest economy and remains cutting-edge in business. In 2012, 68 Global 500 Companies were headquartered in...more
Businesses with advertising needs have long looked to advertising agencies or other outside service providers to assist with their marketing and promotion efforts. This outsourcing model has not changed with the emergence of...more
It is easy to forget that social media is really a form of advertising, and therefore, subject to federal and state laws and regulations, as well as industry guidelines. In contrast to traditional advertising, which involves...more
With the 2011 Rugby World Cup (‘RWC’) in New Zealand living up to its billing as the ‘Stadium of Four Million’, the Rugby Football Union and the RWC 2015 Organising Committee have a daunting task ahead of them in exceeding...more
Effective October 16, 2013, the rules governing telephone and text marketing will significantly change. Under prior Federal Communications Commission (FCC) regulations issued under the Telephone Consumer Protection Act (TCPA)...more
Julia Child Foundation Whips Up Lawsuit Against Williams-Sonoma -
Williams-Sonoma illegally used the name and likeness of the late Julia Child more than 100 times in advertising, marketing, and promotional materials...more
Which website design works better?
We’re using some pretty amazing technology to (1) help select the most effective campaign, (2) ensure that viewers focus on our message, and (3) optimize the design and layout. ...more
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