Markus Mette

Markus Mette

White & Case LLP

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Trademark Infringement by Use of AdWords? Legal Risks by Using AdWords Despite European Court of Justice (ECJ) Rulings

The internet is one of the most important marketing tools today. The use of trademarks as keywords for becoming prominently placed in the results of a search via the Google search machine is nowadays a common and important...more

2/3/2014 - Advertising AdWords ECJ EU Infringement Internet Trademarks

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