10 Days to Launch Your Client Development Efforts: Day 5


This post is for those of you who believe writing and/or speaking are valuable activities to raise your profile. If you are one of those lawyers, here are some questions on your writing:

1. What are the top topics your clients and potential clients care about now? (Note: what are the problems, opportunities or changes they are encountering that create legal issues?)

2. Do you want to write blog posts or longer articles and get them published?

3. If you are blogging, what headlines for your topics would attract your targeted reader and would lead a Google search to your blog post?

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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