10 Days to Launch Your Client Development Efforts: Day 8


A young couple started a business. They went to visit four lawyers who had been recommended. The first three lawyers made a pitch and tried to ”sell” the couple. The fourth lawyer began with this question:

Why are you starting a business?

You can read about that story in: Win More Service Customers: Engage People, Not Prospects.

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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