1. Who is your intended reader?
2. Is your intended reader a businessman or a lawyer?
3. Why will your reader care about this post?
4. What else has been written on your blog topic recently?
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6. What do you want your reader to think about you?
7. If a potential client was doing a Google search of your blog topic, what would the client search?
8. If the potential client did a search of your blog topic, would the client find your blog?
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