12 Things You Should Know Before Your Next Blog Post

Explore:  Blogs Marketing

1. Who is your intended reader?

2. Is your intended reader a businessman or a lawyer?

3. Why will your reader care about this post?

4. What else has been written on your blog topic recently?

5. What do you want your reader to take away from the post?

6. What do you want your reader to think about you?

7. If a potential client was doing a Google search of your blog topic, what would the client search?

8. If the potential client did a search of your blog topic, would the client find your blog?

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Topics:  Blogs, Marketing

Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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