2012 In-House Counsel New Media Engagement Survey

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How much time, attention and resources should a business-to-business focused organization spend on marketing and communicating via social media channels?

This relatively simple question has a complex and varying answer. While the utility of social media within the consumer environment is clear, marketing executives throughout B2B organizations, particularly professional services firms, continue to struggle to determine how much attention to See more +

How much time, attention and resources should a business-to-business focused organization spend on marketing and communicating via social media channels?

This relatively simple question has a complex and varying answer. While the utility of social media within the consumer environment is clear, marketing executives throughout B2B organizations, particularly professional services firms, continue to struggle to determine how much attention to pay to these networks.

Our analysis of this issue started with the legal industry where we noticed that law firms had widely varying degrees of engagement on social media networks. To what extent are the purchasers of legal services paying attention to social networks? We decided to pose this question to in-house counsel directly via a targeted survey effort. See less -

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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