Barry M. Benjamin, partner in the New York office and chair of Kilpatrick Townsend’s Advertising and Marketing group, was honored to present at a recent Practicing Law Institute Bridge the Gap program discussing legal issues confronting advertisers in the digital age. The program, titled “Technology and Consumer Engagement: Reaching Consumers in a Digital World,” covered social media legal issues and risks, the celebrity right of publicity, intellectual property concerns, compliance obligations under the FTC’s Endorsement Guides, and text message compliance.