5 Ways Lawyers Fall Flat When It Comes to Social Media

Most attorneys I speak with these days feel a sense of urgency to participate on social media networks, but in the rush to join in some are making critical mistakes. If you’re just beginning to dip a toe in the social media ocean, here are 5 things you should definitely avoid:

Hard sell. There’s a reason it’s called social media...it’s social! Just like you wouldn’t give the hard sell to a prospect at a cocktail party, you also need to avoid it on social media. The way to approach social media is as a tool for building relationships, and from those relationships will eventually flow sales opportunities.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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