Here are some questions to ask yourself to help you clarify whether or not your marketing activities are effective.
· Will the projected revenue of the marketing activity cover the cost of the marketing and the overhead of any new work generated?
· Do I understand the audience that this activity targets and is it the right audience for my practice?
· Comparing all of the audiences of the various activities available to me, which ones offer the best qualified audience for the least amount of money? (Compare across activities by calculating the cost per one thousand people reached in each activity).
· Is the message in my activity about me and my practice or does it describe the benefits of solving a particular problem. (People don’t buy experience, they buy solutions).
· Do I clearly communicate the one or two ways in which I am different from my competitors and offer prospects a unique value proposition?
· Have I made my offer easy to understand and eliminated legal jargon from my messages?
· Am I easy to find, speak to and easy to do business with? Have I reduced the obstacles to contacting me and engaging my services?
While these questions won’t replace the value of getting professional assistance in marketing your practice, they will help focus your thinking on which activities are likely to produce the best results and ensure you have given yourself the best shot at landing new clients from your marketing activities.
As always, if I can help you be more efficient in your marketing, call Eric at 502-693-4731. You will find that I am an eager resource and that it costs nothing to talk.