9 Proven Ways to Get Publicity for Your Law Firm, Part 2 of 3

Find the reporters. Sign up for a Google Alert to get emailed articles, websites, columns and blogs who are writing on your area of expertise or focus. This is a great way to find out who is out there writing about your topics. If you do a Google Alert, Google will do all the heavy lifting for you.

If you’re trying to get into magazines, pay particular attention to the column in front of the magazine. It’s usually written by the editor. That will tip you off to all kinds of issues that they think are important. It will give you names of freelance writers who are featured in that issue.

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