Abe Lincoln’s 25-cent marketing speech


We’ve all seen the 1858-59 print advertisement where Abe Lincoln announced the formation of his new law firm, Lincoln & Herndon in Springfield, Illinois.

But did you know that Abe Lincoln also gave marketing and client-development speeches?  Here’s a newspaper announcement for his Springfield Library Association

And he charged 25 cents admission!

And for lawyers who still wonder whether lawyer marketing is ethical?

Abe Lincoln apparently thought so . .

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Ross Fishman, Fishman Marketing, Inc. | Attorney Advertising

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