AGs React Positively to FTC’s Proposed Negative Option Rule

Cozen O'Connor
Contact
LinkedIn
Facebook
X
Send
Embed

Cozen O'Connor

  • A coalition of 26 AGs filed a comment letter in support of the FTC’s proposed amendments to the Negative Option Rule, which is meant to prohibit the unfair or deceptive use of negative option marketing whereby a company takes a consumer’s silence as acceptance of an offer.
  • In particular, the FTC’s proposed rulemaking includes a “click to cancel” provision that would require sellers to make it as easy for consumers to cancel their enrollment in recurring subscriptions and memberships as it was to sign up.
  • The AGs’ letter urges the FTC to include additional provisions in its rulemaking, such as requiring businesses offering free trials to obtain additional consumer consent before charging them at the completion of the free trial.
Send Print Report

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Cozen O'Connor | Attorney Advertising

Written by:

Cozen O'Connor
Cozen O'Connor
Contact
more
less

Cozen O'Connor on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign Up Log in
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide