The question below is taken from one of Mr. Babener’s client’s distributors’ Q&A pamphlets:
Q: My friends and relatives often ask me if direct selling/MLM/network marketing is a “real business”… I would like to give them something meaningful to consider … your take?
A: People have always asked that question… and it is a fair question. Keep in mind we have nearly 16 million people in the United States selling consumer products and services in the range of $30 billion and more than 90 million people around the world doing this with sales exceeding $150 billion. This activity penetrates the fabric of our society. Earlier statistics, presented by the Direct Selling Association, have indicated that, perhaps, one in ten households have somebody who is doing this part-time.
The U.S. is the undisputed leader, accounting for 20 percent of the world revenue. In the other leading markets in Japan, China, and Europe, the U.S. companies shine as the dominant players. In a world where the U.S. is looking for every example of where it leads and creates new economic opportunities globally, ranging from Apple to Google, to Amazon to Twitter, it is the U.S. that effectively invented the concept of direct selling/network marketing and exported the concept to the rest of the world. Global and N.Y. Stock Exchange traded companies like Avon, Tupperware, Herbalife, Primerica, etc. are only a few of the U.S. companies that have exported “economic democracy” to millions and millions of individuals in industrialized, emerging and third world economies.
For more information about the realities of network marketing, visit the following links:
Is the MLM Industry “for real” in the Business World? Video
“Is This a Pyramid or a Legitimate MLM?” Article
Is MLM For Real? Blog Post
Make sure to visit our blogs for the latest information on the direct selling industry: MLMLegal Blog Home and MLM Attorney Blog Home
This article is also available online at: http://mlmattorney.com/blog/2013/01/16/an-interview-with-industry-expert-and-advocate-jeffrey-babener/