New tracking and privacy-related features will apply to all iOS apps when iOS 14 is released in September 2020.

Key Points:

..During Apple’s WWDC 2020 keynote address on June 22, 2020, Apple announced two key privacy features impacting how apps can track users and what needs to be disclosed regarding data processing practices. This will affect all iOS app publishers. These are likely to be implemented in the next App Store Guidelines refresh when iOS 14 is launched on September 18, 2020.

..With the new tracking feature, any app that tracks users across apps and websites owned by other companies must ask for users’ express consent to do so. iOS app publishers must also explain how they will use that tracking data.

..Under the new “privacy summary” feature, every app will be required to detail the types of personal information that the app collects and whether that information will be used for tracking. Apple’s intention is to provide users a “quick snapshot” of what an app collects and encourage iOS app publishers to minimize data collection.

..All iOS app publishers should take note of these features, which will directly impact all apps available on Apple’s App Store as well as the changes taking effect.