Are Network Marketing Companies Mostly Moving to All-Digital/All-Online Starter Kits? Can Online Starter Kits Be Made in a Way That Ensures a High Perceived Value?

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There has been a clear trend in recent years to offer sales and marketing support online and in the cloud. In reality, the developmental costs are equal or more in providing such support. The quality of support is quite significant, including: all company forms, distributor agreements and terms, policies and procedures, administrative housekeeping rules, product descriptions and updates, compensation plan descriptions and updates, training, communication tools, back office management of down line sales performance and financial reporting, replicated websites, etc.

In reality, the real and perceived value of emerging online sales and marketing support will far exceed the limited sales kits of “yesterday.”

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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