Avoid These Traps That Could Negatively Impact Your Content Strategy

Explore:  Content Marketing

When executing content marketing for your company or firm, it’s vital to avoid certain mistakes along the way – particularly if you’re trying to get buy-in from those inside your company. You want to develop a strong strategy (as we discussed last week) and you need to keep that strategy going with new quality content. For example, once you create a blog you cannot abandon it after a couple months. You will lose followers that you will never regain when you start updating the blog again.

Do not think you’re fooling your readers by trying to disguise your sales pitch under what you consider thought leadership. Your content must be authentic because readers will quickly learn if they are being pitched a service or educated with intelligent thought leadership. Check out our infographic about the “5 Common Content Marketing Traps.”

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Greentarget | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.