Avoiding Client Reference Fatigue During Awards Season

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Attorneys and legal marketing professionals have struggled to balance the proliferation of awards and rankings that have emerged over the past several years, such as "U.S. News & World Report"'s Best Law Firms and other similar programs. In addition to the burdens and resource challenges that these awards place on marketing professionals, they also bring an unwanted and dangerous trend — client reference fatigue. HBC Senior Account Executives Mike Gray and Andrew Ryan offer tips for overcoming this "client reference fatigue" and inspire attorneys and legal marketers to think more strategically about their awards and rankings programs.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© John Hellerman, Hellerman Baretz Communications | Attorney Advertising

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