Attorneys and legal marketing professionals have struggled to balance the proliferation of awards and rankings that have emerged over the past several years, such as "U.S. News & World Report"'s Best Law Firms and other similar programs. In addition to the burdens and resource challenges that these awards place on marketing professionals, they also bring an unwanted and dangerous trend — client reference fatigue. HBC Senior Account Executives Mike Gray and Andrew Ryan offer tips for overcoming this "client reference fatigue" and inspire attorneys and legal marketers to think more strategically about their awards and rankings programs.
Firefox recommends the PDF Plugin for Mac OS X for viewing PDF documents in your browser.
We can also show you Legal Updates using the Google Viewer; however, you will need to be logged into Google Docs to view them.
Please choose one of the above to proceed!
LOADING PDF: If there are any problems, click here to download the file.