Beware The Naive Marketer Calling on CEOs


A recent Legal Week article claimed that according to some new research . . . the CEO is primarily responsible for a massive 82% of law firm appointments for organisations with sales up to $500m..." The authors of this study then warned readers, "Are law firms focusing much of their marketing on the wrong people?"

The authors of this study have planned to conduct a cross-country tour and free breakfast meetings in October to discuss how you can "get into the head of client CEOs."

But beware! My subsequent interviews with three General Counsel suggests that if you dare go around the internal legal department and call on the CEO directly, you will be in for a rude shock.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Patrick McKenna, McKenna Associates Inc. | Attorney Advertising

Written by:


McKenna Associates Inc. on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.