We recently looked at the local results for Google, Yahoo!, and Bing in an attempt to find similarities among the results displayed in the search engines’ local results.
While Yahoo! and Bing are both powered by the same search engine, the logic behind their local results are very different.
In Yahoo!, a search for a Chicago personal injury lawyer yielded one spammy listing out of five. In Bing for that same search, we found four spammy entries out of five. The non-spammy listing looks like spam at first glance, but the law firm has incorporated their keyword-stuffed name, so they are technically “doing business as” the keyword-rich title in their listing.
Yahoo! shows local results that appear to be based on more credible variables — things like reviews, citations, reviews on other websites, and rating. They also appear to favor higher-rated law firms. Whereas Google may favor a law firm with 50-plus reviews, even if the average comes out to two-out-of-five stars, Yahoo! seems to favor the five-star listings.
What makes a spammy local listing?
A spammy listing is one that... CONTINUE
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