Burr Alert: Cheap, Powerful Patent Protection

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Remember the Apple v. Samsung patent case, where Apple won $1billion? That was largely a design patent case; A billion dollars for a patent that cost $4-5k to obtain. That is a 330,000x return on investment. Think that your company is not “high tech” enough to qualify? Maybe you should reconsider.

Patents have two flavors: utility (how things work) and design (how things look). If you are overlooking design patents, you are missing one of the most cost effective tools of market-share ownership. And if you don’t think your business qualifies for a design patent because you don’t do technology, maybe you should rethink it.

Please see full Alert below for more information.

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Topics:  Apple, Apple v Samsung, Design Patent, Patents, Smartphones

Published In: General Business Updates, Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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