Remember the Apple v. Samsung patent case, where Apple won $1billion? That was largely a design patent case; A billion dollars for a patent that cost $4-5k to obtain. That is a 330,000x return on investment. Think that your company is not “high tech” enough to qualify? Maybe you should reconsider.
Patents have two flavors: utility (how things work) and design (how things look). If you are overlooking design patents, you are missing one of the most cost effective tools of market-share ownership. And if you don’t think your business qualifies for a design patent because you don’t do technology, maybe you should rethink it.
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