Client Development: 5 Key Points

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1. More often than not, clients hire lawyers rather than law firms.

2. Client development is about building your profile and building relationships.

3. You will be considered by a new client if they have seen you in action, have received a recommendation or read something you have written or watched you make a presentation.

4. The recommendations, more often than not, will come from “weak ties.”

5. You will get hired if the client believes she can trust you to handle the client matter and feels

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Cordell Parvin LLC | Attorney Advertising

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