I have written several times that I believe one-shot client development training programs don’t work. Those programs are analogous to going on a crash diet. Before long, like the crash dieter, those who participate are back where they started.
Continuous training, coaching, follow-up and accountability works. That approach is analogous to changing your life style. They have a long-term impact and if you work on those activities as a group, it is a great way to hold each other accountable.
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