Client Development: Does Being First Really Matter?


I often wonder who the first lawyer was to write about the subprime mortgage financial crisis before it actually occurred. I feel confident that lawyer, like the investors in The Big Short by Michael Lewis, made lots money as a result of anticipating what was about to happen.

I have always maintained being first to market is an important strategy to attract clients. I frequently wrote the first article and/or gave the first presentation on a cutting edge subject. But, recently I read: What’s More Important: Being First or Being Right? The writer points out that the iPad was not the first tablet, Facebook was not the first social network, Google was not the first search engine.

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