Client Development: One Key to Your Success


Recently, I wrote about Rickie Fowler taking a risk on his approach shot on the first playoff hole in the Wells Fargo golf tournament: Taking Risks in Client Development.

Last Friday, I participated with the LexBlog professionals in a client development coaching program for Seattle lawyers. Kevin O’Keefe posted: By marketing to everyone you are marketing to no one describing some of the points that I made.

One topic that came up was that some lawyers are not blogging because, for them to blog, it would have to be long, detailed and perfect. In essence they are stymied because of fear that someone out there might criticize what they write.

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