Client Development Tip: Take One Small Step


I know many young lawyers find client development daunting. Some time ago, a large firm asked me to give a two hour presentation to their new partners. At the end I had two thoughts:

• I had inspired them

• The vast majority would not change because they felt client development was like climbing Mt. Everest.

Are you in that same position? If so, do what star athletes do – train by learning one thing at a time and begin by taking small steps so you feel you have accomplished something.

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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