Color Theory and Making the Right Connection with Your Law Firm Marketing

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Color psychology is a complex science, one which people could spend their whole lives studying. It is something that we understand subconsciously when we choose the colors that surround us. It is why deep red dining room walls are more common than bright blue, and why muted earth tones are often seen in spas while bright primary colors adorn toy stores and playgrounds.

A potential client’s reaction to color must be taken into consideration when developing marketing strategies. A single component of a marketing plan like a law firm’s website may be the first and only contact a person has with the firm before they make a decision about who to call. In order to work, all pieces of a plan must be professional, evoke the right emotion and make a connection. Colors play an important role in making that connection.

Warm colors: Reds, oranges and yellows. Warm colors are emotional powerhouses, carrying both positive and negative associations. Incorporating warm colors into a design gives it an energy that may enhance your firm’s brand personality in unexpected ways.

Red is a passionate color that can evoke a spectrum of emotions from love to anger. Deep reds are associated with power and prestige, but bright reds signal hazard or danger. Red can also effect people physically. Exposure to the color red has been show to raise people’s heart rate, blood pressure and perspiration rate. In design, red can be commanding as an accent color but overwhelming if it comprises the bulk of a layout.

Orange is a color of... CONTINUE READING,

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