On July 14, the FTC finalized an order against an online counseling service, requiring it to pay $7.8 million and prohibiting the sharing of consumers’ health data for advertising purposes. The FTC alleged that the respondent shared consumers’ sensitive health data with third parties despite promising to keep such information private (covered by InfoBytes here). The FTC said it will use the settlement funds to provide partial refunds to affected consumers. The order not only bans the respondent from disclosing health data for advertising and marketing purposes but also prohibits the sharing of consumers’ personal information for re-targeting. The order also stipulates that the respondent must now obtain consumers’ affirmative express consent before disclosing personal information, implement a comprehensive privacy program with certain data protection measures, instruct third parties to delete shared data, and adhere to a data retention schedule.