Could Google’s Assault on Blog Networks Affect Legal Blog Networks?


In the past few weeks, Google has kicked up its anti-spam assault by decimating a handful of once-flourishing blog networks. Among the casualties are SEO Nitro, Backlink Buddy, High PR Society, Authority Link Network, and SEO LinkVine Elite.

The fall of blog networks has been heralded as a triumph by the so-called “white hat” SEOs. In the jubilation, Google’s Matt Cutts confirmed that Google is waging an intentionally-public war on blog networks.

This isn’t a surprise. Blog networks are an explicit attempt to game the system. No one submits those posts because of the value they add to visitors. The sole purpose of the 150 plus word article is the anchor-text link from the network. But until now, it was hard to argue with the results. Blog networks simply worked.

What Does This Mean for Legal Blog Networks?

Of course, the legal niche has its own blog networks, some of which are run by powerful publishing companies. For example, I recently ran across a footprint for a network of blogs being run by LexisNexis. They have sites (like this one) that are designed primarily to build links for their internet marketing clients. If you look at these sites, it’s fairly easy to pick out who these clients are.


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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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