Cybersecurity and cyber-insurance represent significant growth potential for insurance defense law firms. Opportunities arise both as insurance panel counsel for insurance companies and trusted legal advisers to insureds or self-insureds. Marketing Committee members within insurance defense law firms may find cybersecurity to be fertile territory for business development once the learning curve of a new practice group can be achieved.
Author and insurance defense marketing consultant Margaret Grisdela can be reached at 866-417-7025 or firstname.lastname@example.org.
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