The “Disrupting the Press Release” survey and report announcement has created quite the buzz within the PR community. We’re happy to have started a much needed dialogue on a fundamental tool that’s used by our profession to communicate our client’s news and perspective with the media.

It’s been interesting to see the discussion that’s developed within news articles and across social media. Here is a sampling of the recent news coverage on the report:

Communication World – “Survey of journalists gives tips for better press releases,” July 22, 2014

Bulldog Reporter – “”You Had Me at the Subject Line”: New Reporter Survey on Press Releases Offers Best Pitching Practices as 100 Journalists Weigh In on How to Disrupt the Press Release,” July 21, 2014

The Holmes Report – “Keep Press Releases Direct And Succinct And They Still Have Value,” July 20, 2014

Mediabistro’s All Twitter – “46% of Journalists Open to Using Twitter for Press Releases [STUDY],” July 18, 2014

Mediabistro’s PR Newser – “STUDY: Journalists Spend Less Than One Minute Reading Each Press Release,” July 17, 2014

JD Supra Business Advisor – “Empathy, relationships and press releases,” July 17, 2014

PR Week – “Greentarget: Seven in 10 journalists spend less than a minute reading press releases,” July 16, 2014

PR Speak – “Hold the presses: The press release is dead; long live the press release,” July 16, 2014