Efamol claimed that two of its products could treat ADHD symptoms in children by managing fatty acid deficiencies. The FTC filed a complaint alleging that reliable scientific evidence did not exist that supported such a claim, in violation of the Federal Trade Commission Act. Efamol agreed to cease advertising that its products were effective at treating ADHD unless it could produce competent and reliable evidence that supported the company’s claim. In exchange for the voluntary cessation of the subject advertising, the FTC agreed to withdraw its complaint.
The full case and consent order is also available at: http://www.mlmlegal.com/legal-cases/IntheMatterofEfamolNutraceuticalsInc.php
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