The Dieline posted their top 100 packaging designs of 2011 this week. Go on, check it out. It's a great list, full of iconic and not-so-well-known brands. And, it's a good lesson in marketing.
If your business is one that sells a product, encased in some kind of packaging, I strongly suggest taking notes on what makes these particular package designs made the top 100 list. Here are a few similarities I found. Let me know in the comments what you find similar about these designs.
- Simplicity. The designs are simple, not crowded. Clean lines, and big blocks of color. Nothing intricate. Consumers are scanning shelves; too much text is a turn-off.
- Vintage. Vintage images, logos and the packaging itself. Using something vintage seems to evoke "simpler times." It's appealing to customers. In other words, it's trendy...
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