The insights contained in Greentarget’s Disrupting the Press Release have validity because they are drawn not from the folks who write press releases but from the journalists who tell us they read them. The importance of crafting press releases that appeal to the target audience may seem self- evident, but we believe it’s something that professional communicators all too often lose sight of — and the journalists we surveyed would seem to agree.
That’s especially problematic in today’s world, where, more than ever before, it’s vital for all types of communicators to understand and empathize with the audiences they’re trying to reach. Just as journalists are inundated with press releases, readers of all stripes are struggling to avoid drowning in an ocean of content.
This is why we believe many marketers should embrace corporate journalism. Using key elements of traditional journalism — accurate reporting, lively writing and audience empathy, for starters — corporate journalism enables business communicators to connect with key stakeholders in a way that builds credibility, engagement and brand awareness.
Please see full Report below for more Information.
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