Empathy, relationships and press releases


The insights contained in Greentarget’s Disrupting the Press Release have validity because they are drawn not from the folks who write press releases but from the journalists who tell us they read them. The importance of crafting press releases that appeal to the target audience may seem self- evident, but we believe it’s something that professional communicators all too often lose sight of — and the journalists we surveyed would seem to agree.

That’s especially problematic in today’s world, where, more than ever before, it’s vital for all types of communicators to understand and empathize with the audiences they’re trying to reach. Just as journalists are inundated with press releases, readers of all stripes are struggling to avoid drowning in an ocean of content.

This is why we believe many marketers should embrace corporate journalism. Using key elements of traditional journalism — accurate reporting, lively writing and audience empathy, for starters — corporate journalism enables business communicators to connect with key stakeholders in a way that builds credibility, engagement and brand awareness.

Please see full Report below for more Information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Greentarget | Attorney Advertising

Written by:


Greentarget on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.