Ethical Brand Protection in the Age of Social Media: Fair Ball or Foul?

Knobbe Martens
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Presentation Goals -

• WHAT - Build and maintain strong brand equity through proper trademark policing

• HOW - Protect the brand via a custom enforcement strategy

• CONSIDERATIONS - Promote ethical investigations in connection with brand usage and enforcement

• INVESTIGATORS – Preserving ethics obligations with investigators

• COMMUNICATIONS - Understand the limits of attorney client privilege regarding in-house counsel

• PRACTICAL TIPS - Tips for working with platforms and their takedown procedures

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Please see full publication below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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