I know. You saw the title and thought: “This guy has really gone off the deep end this time.” Believe me, I understand your skepticism. But, bear with me, the Fifty Shades of Grey trilogy owes its success to “word of mouth” and most lawyers will tell you they get new clients because of “word of mouth,” so I think there is something to be learned.

Why is the Fifty Shades of Grey trilogy so popular? I haven’t read it, but I get why it is popular. Clearly sex sells, but that is not helpful to getting client development ideas for lawyers and law firms.