The latest proposals show the direction of travel in the increasingly expanding web of consumer protection regulation on sustainable products and initiatives.

Background -

The European Green Deal, presented by the European Commission (EC) in December 2019, sets out broad proposals to make the EU’s climate, energy, transport, and taxation policies fit for reducing net greenhouse gas emissions by at least 55% by 2030, compared to 1990 levels, and transform Europe’s economy into a greener, more resilient, and circular system. To reach this goal, the European Green Deal emphasised the need to mobilise private financial and capital flows to green investments, catalysing the rise of private investment in the sustainable finance sphere and the proliferation of “green” products and services