FTC Guidelines on Endorsements and Testimonials - Resource Center


Welcome to the MLMLegal.Com Resource Center regarding the FTC Guidelines on Endorsements and Testimonials. In this Center will be found significant and detailed resource information on the FTC Guidelines as they impact MLM, Direct Selling, Network Marketing and Party Plan. Included in the ongoing updates are analysis and source material relating to the FTC Advertising Guide adoptions on endorsements and testimonials by celebrities and connected parties. Because MLM, Network Marketing and Direct Selling distributors are "connected parties," their postings in ads, blogs, social networking sites, etc. will be subject to review under the updated FTC Guide.

A brief excerpt from the linked article, FTC Guidelines on Endorsements and Testimonials: Analysis, by Jeffrey Babener, editor of www.mlmlegal.com, which includes suggested alternative paragraphs for Company Polices, will indicate the issues and challenges for MLM, Direct Selling, Network Marketing and Party Plan companies in years to come:

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Babener & Associates | Attorney Advertising

Written by:


Babener & Associates on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.