When California voters head to the polls on November 3, 2020, they will decide whether to approve Proposition 24 — the California Privacy Rights Act (CPRA). If approved, the act would establish new privacy rights stronger than the recently enacted landmark California Consumer Privacy Act (CCPA).

Last week, the effort to approve the CPRA gained a prominent supporter as former Democratic Party presidential candidate Andrew Yang was named chair of the advisory board for Californians for Consumer Privacy, an organization that created and led the effort to enact the CCPA and is now advocating for the approval of the CPRA. Yang, who is an entrepreneur and was originally a corporate lawyer, began working in startups and early-stage growth companies as a founder or executive from 2000 to 2009. In 2011, he founded a nonprofit organization focused on creating jobs in cities struggling to recover from the Great Recession. He then ran as a candidate in the 2020 Democratic presidential primaries.

The CPRA would amend the CCPA and create new privacy rights and obligations in California, including:

• The CPRA would establish a new category of “sensitive personal information,” which would be defined, among other things, to include a Social Security number, driver’s license number, geolocation and passport number.
• The CPRA would grant California consumers the right to request the correction of their personal information held by a business if that information is inaccurate.
• The CPRA would establish the California Privacy Protection Agency to enforce the law. The CCPA, by contrast, is enforceable by the California Attorney General’s Office.