Ross Fishman's law firm marketing expert witness report in Habush Habush & Rottier vs. Cannon and Dunphy.
This report analyzes and details issues relating to the First Amendment; constitutional law, Google AdWords; PPC/pay-per-click and digital marketing; commercial speech; professional ethics; reasonable conduct; competitive marketing; personal injury marketing online; SEO, keyword, and search engine marketing; organic search vs. Sponsored Links; online and digital marketing; AVVO, YellowPages.com, YP.com, and other attorney-oriented online marketing tools; rights of privacy; and other marketing strategies, tools and tactics.
It describes a range of examples of competitive law firm marketing and branding, both in print and online.
The court agreed with this analysis, that the defendants' behavior in this case was "reasonable."
Firefox recommends the PDF Plugin for Mac OS X for viewing PDF documents in your browser.
We can also show you Legal Updates using the Google Viewer; however, you will need to be logged into Google Docs to view them.
Please choose one of the above to proceed!
LOADING PDF: If there are any problems, click here to download the file.