Habush Habush & Rottier vs. Cannon & Dunphy

Habush vs. Cannon Dunphy Ross Fishman Law Firm Marketing Expert Report .pdf


Ross Fishman's law firm marketing expert witness report in Habush Habush & Rottier vs. Cannon and Dunphy.

This report analyzes and details issues relating to the First Amendment; constitutional law, Google AdWords; PPC/pay-per-click and digital marketing; commercial speech; professional ethics; reasonable conduct; competitive marketing; personal injury marketing online; SEO, keyword, and search engine marketing; organic search vs. Sponsored Links; online and digital marketing; AVVO, YellowPages.com, YP.com, and other attorney-oriented online marketing tools; rights of privacy; and other marketing strategies, tools and tactics.

It describes a range of examples of competitive law firm marketing and branding, both in print and online.

The court agreed with this analysis, that the defendants' behavior in this case was "reasonable."

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Published In: Constitutional Law Updates, Firm Marketing Updates, Personal Injury Updates

Reference Info:State, 7th Circuit, Wisconsin | United States