How to Create an Effective Positioning Statement for Your Law Firm

The goal of an effective positioning statement in your law firm marketing strategy is to clearly define what perception you want to instill in your clients’ minds when they think of how your law firm practices a particular area of law.

In the end, your law firm marketing positioning statement must be:

Unique – it must clearly differentiate you from your competitors and your other areas of practice...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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