Education-based marketing is one of the most powerful tools at the disposal of lawyers. There is a vast amount of basic information you know that prospects want. And there are a number of tools available for you to disseminate this information to them, including:

Blogs – Blogs are a great, inexpensive way to disseminate your knowledge quickly – plus, search engines love blogs because they provide fresh content and are usually very search engine friendly.

Online Article Marketing – Research shows that consumers visit sites like Lawyers.com and Avvo to research questions they have on legal issues...