If the “Friends” logo were a law firm….

Explore:  Logos

Remember “Friends?”

We all loved that show.  It was one of the top TV shows from 1994-2004 (now in syndication).  The production company was “Bright Kauffman Crane productions,” and their logo had a colorful, slightly offbeat feel to it.

The letters were askew, the horizontal lines weren’t straight, and the colors were bright.  “productions” was inside a flattened oval.  The combined effect was whimsical and creative.  If you’re over 30, I’ll bet even 10 or 20 years later, you still recognize it:


My kids, 14-24, are starting to watch “Friends” now.

I saw a recent episode and it got me thinking — “Bright Kauffman Crane” sounds like a law firm.  But if they were a law firm, what would the logo look like?

Probably something like this:

Or perhaps this:


Sad, really.

Topics:  Logos

Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Ross Fishman, Fishman Marketing, Inc. | Attorney Advertising

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