Some interesting links we found across the web this week:

The Citizen Startup—Why Investors Are Becoming More Interested In ESG Measures
More venture capital firms are beginning to evaluate startups using not just financial performance metrics, but also metrics with respect to environmental, social and governance, or ESG, policies and practices. This Forbes article not only provides a high-level overview of this investor trend, but also suggests ways in which early-stage companies can self-evaluate performance with respect to ESG trends.

3 Ways to Design a Successful Startup Exit Strategy
Facilitating a successful exit from a startup, such as via an acquisition or initial public offering, can a daunting task for any startup founder. Founders can take certain steps, such as launching with an exit strategy in mind and building relationships, to best position themselves for a successful exit. This FastCompany article highlights the considerations a founder should keep in mind when building an exit strategy.

You Keep Hearing About Rolling Funds And Syndicates — Here’s How They Work
Investment markets are becoming increasingly accessible to greater numbers of investors, and two vehicles which have increased access to startup investment are rolling funds and syndicates. This overview from Crunchbase provides an overview of these investment vehicles.

Meet Your Next Angel Investor. They're 19
Gen Z angel investors approach investing differently than traditional investors. Many of these young investors aim not just to grow returns, but to also participate in the startup economy for the first time or send a message about their values. This article from Wired, which describes the environment facilitating this uptick in Gen Z angel investing, profiles the perspectives of young investors participating in startup culture.

Startups, Don’t Be Afraid to Charge More Than the Competition
Product pricing is one of the most important business decisions an early-stage company can make. Some startups may initially set a low price to undercut competitors, build sales volume, and attract customers, but a startup shouldn’t always default to this strategy. This Sifted article explores reasons why startups might consider pricing according to a product’s true value.