With Instagram finally announcing yesterday that they’re offering multi-account support (yay!) from within the app, it’s an appropriate time to talk about some marketing strategies for how to get noticed for using Instagram professionally.
Instagram is my favorite social media platform, and if you’re not yet familiar with it, or using it, Wikipedia tells us that it is:
an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. Originally, a distinctive feature was that it confined photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras. In August 2015, version 7.5 was released, allowing users to post photos captured in any aspect ratio. Users can also apply digital filters to their images. The maximum duration for Instagram videos is 15 seconds.”
Many of you may be thinking “so what? It sounds like something for kids to use, and not that big of a deal.” So let’s look at the usage statistics:
By December 2010, Instagram had 1 million registered users.[65] In June 2011, Instagram announced it had 5 million users,[66] and it passed 10 million in September of the same year.[67] In April 2012, it was announced that over 30 million accounts were set up on Instagram.[68] In December 2014, Instagram co-founder Kevin Systrom announced that Instagram has 300 million users accessing the site per month.[69]
Instagram announced that 100 million photographs had been uploaded to its service as of July 2011. This total reached 150 million in August 2011.[70][71] By May 2012,[72] 58 photographs were being uploaded and a new user was being gained each second. The total number of photographs uploaded had exceeded one billion.”
300 million users having posted over one billion photographs is nothing to sneeze at. And even better, Instagram is not just a US-centric application – 70% of Instagram users come from outside the US.
While it’s true that Instagram does skew towards the younger generation, businesses aren’t ignoring it. According to Hootsuite:
Read more: http://www.zenlegalnetworking.com/2016/02/instagram-how-lawyers-can-use-it-get-noticed/
Please see full publication below for more information.
