Instagram Retreats on Privacy Policy Change but Gets Sued Anyway

more+
less-

Photo-sharing app Instagram announced last Thursday, December 20, 2012 that it will withdraw one of its recent changes to the site's privacy policy following a public backlash. The withdrawn language explicitly permitted third party advertisers to pay Instagram to display a user’s name, images, preferences and photos for advertising purposes (along with any associated metadata) without compensation to the users: “you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”

Two days after implementing the change, Instagram issued a public about-face, saying that the company had “no intention of selling [its users’ content], and we never did. We don’t own your photos – you do.” In a company blog post entitled “Updated Terms of Service Based on Your Feedback” published on December 20, Instagram co-founder and CEO Kevin Systrom apologized for the confusion and said that the company will revert to the original advertising terms and will tweak its privacy policy to make it clear that users’ photos will not be used without their consent.

Please see full alert below for more information.

LOADING PDF: If there are any problems, click here to download the file.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Cohen & Gresser LLP | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.
×
Loading...
×
×